In my layout, I tried to balance out the hierarchy in type and image. I used "Central Asia Institute" as the main title, "Central Asia Institute Mission" as the heading, and "Places" as the subheading. I made them each different sizes, as well as the body type, to separate the levels of hierarchy. I chose the typeface Arial Narrow from the list of fonts we were given.
Eleni, I enjoy what you did with the hierarchy and why you did it because pictures always help in visual designs. But, maybe you can emphasize the hierarchy between the picture and text even more by making the white background of the text more solid so that you can see even less of the picture behind the text. I just feel like the more the image shows through, the harder it is to read the text.
ReplyDeleteI agree with Nicole about how some region of the text doesn't have enough contrast with the background, making it hard to read. I don't like placement of the main title and the contact below it. It look out of place. I do like the whole picture with white overlay idea. Maybe you could push it further
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I agree with Nicole about how some region of the text doesn't have enough contrast with the background, making it hard to read. I don't like placement of the main title and the contact below it. It look out of place. I do like the whole picture with white overlay idea. Maybe you could push it further
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Hello Eleni, I do understand your idea of using an image as a background, because I also did, but I have to agree with them, about the contrast between your text and your background image. I also think you should leave more space between your title and your contact information, or at least change their position, for example you can turn your title side way to the left corner, and move your contact info a little be up and more to the right.
ReplyDeleteEleni – The challenge of placing type on top of a photo is to do it so carefully that there is enough contrast created that we can still easily read the type. The photo areas behind your type contain lots of texture and light/dark areas. It is those dark areas that interfere with the text. If you are tied to using that photo full bleed, then I suggest you think about placing the text “into” the photo – rather than on top of it. Find areas in the photo (or pull that photo into Photoshop to create areas for the type) to “hold” the text in such a way as to be readable.
ReplyDeleteI see that you are using what looks like a 2 uneven column grid – the column on the left is slightly smaller than the column on the right. Is there another approach that would break up the columns of text a bit more - to add typographic interest to the page? Remember – the image can be used for this exercise, but in a subtle way only. How else can you rearrange the elements in the layout – to create a more creative composition? Experiment… don’t play it so safe!