Fernandes first idea of the newsletter cover

Fernanades design brief updated.

Newsletter Design Brief_Tarr

For my design brief, I have decided to create a more sophisticated, high class look based on the audience I'm trying to reach. Retired CEO's are usually very wealthy and that reminded me of banks and big corporations in which their colors are similar. Dark and subtle blues are known as calm and trust worthy. I chose the name Helping Hands because that is what the Central Asia Institute is looking for, they're looking for people that are willing and able to help.

Cinelli Design Brief

Dinh - Design Brief

As I scan through the CAI Facebook page for potential photo to use in the newsletter, a thought came into my head. All these kids have the potential to make a different in their region for the better. All they need is a key to unlock that potential, and the CAI is that key. That is the story behind the name "unlocking potential". 

Pirperis_Design Brief

This is my design brief in progress.

I took a very "less is more/refined simplicity" approach here, with the ultimate product depending on the photography to catch the eye. Perhaps my choice of pink could have been tinted more to achieve that "refined" appeal I'm looking for, or perhaps it's suitably dark enough to be used as a color for type, but either way, second opinions are extremely welcome~ I'm personally a fan of the frames I chose for the photos.