Hi Elvis! I really like your masthead design, and your color choices. However, I feel like your designs, especially on page two, can get really crowded, so that's something to be careful about. I think this is an appealing design for a CEO, though! Good work~
Elvis, I really like the overlapping squares look. It is definitely an element that draws the viewer into the page. I like the choice of colors as well, they are definitely suitable for the audience you are targeting. Serious, sophisticated. If anything, maybe on the logo, if there is some way you can not have that gap between 'we' and 'have.' Otherwise, good start!
Elvis – please write your Brief in Microsoft Word to get help with grammar, it isn’t always clear what you mean currently. And, please tell us HOW you intend to visually talk to the CEO… what type of colors, what type of fonts. You don’t have to tell us the exact font… but give us a general idea of what you might work with… and WHY. What do you know about this audience that would lead you to make those general decisions.
The overlapping rectangles are a very interesting idea to proceed with. However, I think you ought to use less of them, enlarge a few so that the variation between sizes is greater, and use very light neutral colors… so they appear to be a background secondary element, to your photos. It will be important for this element to “sit back” and not try to dominate the composition. I assume you are not interested in this element being the focal point – right?
Font and color choices – please show us the heading font sitting above a paragraph of styled body copy. Do you really need the schematic to hold the colors and font names? If you love it and want to keep it (since you must have spent a fair amount of time on it), then consider eliminating the top left page element that we see repeated on all pages. Instead I think we will feel like we are seeing it… but in another iteration in the form of the schematic.
Masthead – you have a typo in the subtitle. (Institute). As Eleni pointed out, you have a “hole” in the masthead. Why not enlarge the really great silhouette inside the “O” of Hope to fill that space. Allow it to dominate the masthead – it could be very successful.
Hi Elvis! I really like your masthead design, and your color choices. However, I feel like your designs, especially on page two, can get really crowded, so that's something to be careful about. I think this is an appealing design for a CEO, though! Good work~
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ReplyDeleteElvis, I really like the overlapping squares look. It is definitely an element that draws the viewer into the page. I like the choice of colors as well, they are definitely suitable for the audience you are targeting. Serious, sophisticated. If anything, maybe on the logo, if there is some way you can not have that gap between 'we' and 'have.' Otherwise, good start!
ReplyDeleteElvis – please write your Brief in Microsoft Word to get help with grammar, it isn’t always clear what you mean currently. And, please tell us HOW you intend to visually talk to the CEO… what type of colors, what type of fonts. You don’t have to tell us the exact font… but give us a general idea of what you might work with… and WHY. What do you know about this audience that would lead you to make those general decisions.
ReplyDeleteThe overlapping rectangles are a very interesting idea to proceed with. However, I think you ought to use less of them, enlarge a few so that the variation between sizes is greater, and use very light neutral colors… so they appear to be a background secondary element, to your photos. It will be important for this element to “sit back” and not try to dominate the composition. I assume you are not interested in this element being the focal point – right?
Font and color choices – please show us the heading font sitting above a paragraph of styled body copy. Do you really need the schematic to hold the colors and font names? If you love it and want to keep it (since you must have spent a fair amount of time on it), then consider eliminating the top left page element that we see repeated on all pages. Instead I think we will feel like we are seeing it… but in another iteration in the form of the schematic.
Masthead – you have a typo in the subtitle. (Institute). As Eleni pointed out, you have a “hole” in the masthead. Why not enlarge the really great silhouette inside the “O” of Hope to fill that space. Allow it to dominate the masthead – it could be very successful.