For the final copy, on the front page I tried boxing in the mission statement and pushing it to the top to avoid the empty space above the logo/title. Which then gave me more space for the paragraphs themselves. I also changed the logo. Rather than the solid black hands, again keeping my triangle them, I made the hands out of little triangles. For the inside pages, I tried shrinking down the point size of the text to fit the complete article and made the paragraph breaks smaller. For the back cover, I added a photo with a quote that I got from another existing issue from a CAI newsletter.
Eleni – Your masthead looks really nice. Some thoughts:
ReplyDeleteMission Statement: Because this seems a bit crowded in its grey box at the same time as having a widow at the bottom, I’m going to suggest you “run in” the heading. That means you move “Central Asia Institute Mission” to the first line of the body copy and restyle it to fit there (maybe body copy font bolded and/or all caps). This will push text around to help fill out that last line and give you more negative space to manipulate and control up there.
Back Cover: the text in the triangle comes too close to the page edge and too close to the right edge… please pull this in on both sides. You may need to restyle the first 3 words, not sure. See what happens when you rearrange the margins around this paragraph.
Interior: Yes, the second layout of page 3 is much better, mostly because the negative space between paragraphs works better in this version and the enlarged photo helps balance the spread more effectively. How can you bring this same approach to page 2? I wonder if you can work with the lists, placing them in a light background to differentiate them from the body copy… allowing you to add leading and make them more inviting to read? The wrap is quite lovely – so I’m not suggesting that approach change. But for the sake of the page layout your text needs to more fully fill it. AND – you really can’t use all quotes in a stack like that. Use only one down there, and enlarge it to fill the bottom of the page more – make it an interesting element in its own right. See other newsletters in this blog to get some ideas of how a quote can really add interest to a page, and fill it.
Lastly – I think you need to FL the heading at the top of page 2. It is so close to the heading on page 3 that we will, for sure, be tempted to read over the gutter and put the 2 headings together.
Question: does page 3 use a warmer color as part of it’s monochromatic approach? It looks different than the other 3 pages. You can either make it match the other 3 pages, or decide to make the back cover use those warmer colors also.
Eleni – Your masthead looks really nice. Some thoughts:
ReplyDeleteMission Statement: Because this seems a bit crowded in its grey box at the same time as having a widow at the bottom, I’m going to suggest you “run in” the heading. That means you move “Central Asia Institute Mission” to the first line of the body copy and restyle it to fit there (maybe body copy font bolded and/or all caps). This will push text around to help fill out that last line and give you more negative space to manipulate and control up there.
Back Cover: the text in the triangle comes too close to the page edge and too close to the right edge… please pull this in on both sides. You may need to restyle the first 3 words, not sure. See what happens when you rearrange the margins around this paragraph.
Interior: Yes, the second layout of page 3 is much better, mostly because the negative space between paragraphs works better in this version and the enlarged photo helps balance the spread more effectively. How can you bring this same approach to page 2? I wonder if you can work with the lists, placing them in a light background to differentiate them from the body copy… allowing you to add leading and make them more inviting to read? The wrap is quite lovely – so I’m not suggesting that approach change. But for the sake of the page layout your text needs to more fully fill it. AND – you really can’t use all quotes in a stack like that. Use only one down there, and enlarge it to fill the bottom of the page more – make it an interesting element in its own right. See other newsletters in this blog to get some ideas of how a quote can really add interest to a page, and fill it.
Lastly – I think you need to FL the heading at the top of page 2. It is so close to the heading on page 3 that we will, for sure, be tempted to read over the gutter and put the 2 headings together.
Question: does page 3 use a warmer color as part of it’s monochromatic approach? It looks different than the other 3 pages. You can either make it match the other 3 pages, or decide to make the back cover use those warmer colors also.