Elvis – This is progressing! Let’s look at the heading. I don’t see enough relationship established between the headline itself (in the fancy border) and the contact information. And, I see that the words “Central Asia Institute Mission” as been repeated 3 times on the page… maybe too many times? Have you considered pulling the contact information over and under the heading? That would eliminate one of the uses of the title, and the smaller line(s) below the title would help emphasize and strengthen that element. It’s just an idea – but that fancy border could hold more content than just those 4 words I think. I’m not sure a drop shadow will work on any type smaller than a heading… so I’d like you to think about whether you need the shadow on both the frame and the headline words… maybe just the words? Lastly – I’m wondering about the color behind the type. Did that color come from the photo? Using this photo means that you have already introduced a color palette to the layout – so maybe you ought to pull a color directly from the photo for that use. Do you know how to use the eyedropper tool? It’s great for sampling colors from a photo, which you can then add to the Swatches panel.
Elvis – This is progressing! Let’s look at the heading. I don’t see enough relationship established between the headline itself (in the fancy border) and the contact information. And, I see that the words “Central Asia Institute Mission” as been repeated 3 times on the page… maybe too many times? Have you considered pulling the contact information over and under the heading? That would eliminate one of the uses of the title, and the smaller line(s) below the title would help emphasize and strengthen that element. It’s just an idea – but that fancy border could hold more content than just those 4 words I think. I’m not sure a drop shadow will work on any type smaller than a heading… so I’d like you to think about whether you need the shadow on both the frame and the headline words… maybe just the words? Lastly – I’m wondering about the color behind the type. Did that color come from the photo? Using this photo means that you have already introduced a color palette to the layout – so maybe you ought to pull a color directly from the photo for that use. Do you know how to use the eyedropper tool? It’s great for sampling colors from a photo, which you can then add to the Swatches panel.
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