Upon learning this was for Central Asia-focused organization specifically, one of my first thoughts was trying to give the design a certain cultural flavor to make it stand out, done through using the typeface Basmachi for the title and subtitles. In retrospect, I'd have liked to done more research, but my time was limited, and I couldn't implement Central Asian decorative designs like I wanted to. The typeface is also a bit difficult to read.
I also really liked the mountain as a backdrop, and thought it'd be really nice to have the body text in translucent containers over the image, which I then feathered at the bottom to make for a smooth transition. The title at the top, the two text boxes and the contact information at the bottom all are aligned to the grid.
Nat, I really like that you thought about the culture and incorporated it into the design with the fancy typeface. However, I think it is more suitable to be used as just the title since it is easier to read in a bigger size. It is kind of hard to read in the subtitles because it is a smaller size. I also like that you thought of breaking up the contact information on the bottom with the vertical lines, which is also really commonly seen on webpages. But I do wish it could all fit on one line because the top line aligns a little awkwardly to me with the bottom one. Also the feathered bottom is a very nice, subtle touch!
ReplyDeleteI like your choice of typeface for the title, it very unique. I also like the gradient to white at bottom, but it feel a little rough, maybe you could try smoothing it a bit more. Also maybe it the way the typeface is designed, but in the main title, there is quite a bit of noticeable spaces between letters, try kerning some of it.
ReplyDeleteLike the others who have commented above me, I do have to agree on the fact that the typeface you chose for the subheaders are a bit hard to read, whether it works for the main title. The feathering on the bottom is a very nice touch and looks appealing the to eye. I also agree with Eleni on the the information fitting all on one line.
ReplyDeleteNat – I commend your idea to create a space for the contact information “within” the photo, along the bottom edge. Nice. And, using expressive typography is also a great way to impart a cultural feel to the piece. Yes, when you have more time please do more research – everyone will need to – into this area of the world. This will help guide your design decisions and help you find/create appropriate secondary elements for the project. However, the font you have chosen for the headings isn’t as readable as we need it to be. Do you need to use it for all the words in your heading? Maybe not. You clearly need to find a different complimentary font for the smaller subheadings because I don’t believe this font was designed to be used at small sizes… it looks like a display font to me with its curly serifs and Asian feel. The body copy seems a bit weak – can you see that it is breaking up a bit… the thick/thins of the typeface design might not be suitable… or maybe it’s just the jpeg itself. Not sure… but play it safe. I wonder if a sans serif would work best – and help us know that this organization is a contemporary, forward leaning group. Nice beginning. As I read the comments above, I notice a few students have suggested that the contact info should be on 1 line. I worry about that because it will mean the size of the type will be too small to be readable. Is there another solution? Why do you think this has been suggested? Should other elements more clearly align FL with this alignment – so we don’t question it? Sometimes, as we hear suggestions it is helpful to try to understand why they were made even as we don’t take them.
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