For my design brief, I have decided to create a more sophisticated, high class look based on the audience I'm trying to reach. Retired CEO's are usually very wealthy and that reminded me of banks and big corporations in which their colors are similar. Dark and subtle blues are known as calm and trust worthy. I chose the name Helping Hands because that is what the Central Asia Institute is looking for, they're looking for people that are willing and able to help.
Well done.
ReplyDeleteNicole – just as a reminder, the logo itself seems to speak to a very young audience, but your colors and fonts seem well chosen. We suggested you add an adult hand holding the triangular mountains. I also mentioned using the proper newsletter title and subtitle, and placing them at the bottom, not the top, of the triangles.
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